BC x Sephora, Donation to SPLC, 10% off, LOTS of New.

And a big hug.

If you follow me on Instagram, you might have heard me talk about Black Lives Matter: my own personal support of and stance with #blacklivesmatter, as well as Beautycounter’s. I thought it was only appropriate to address both, as I imagine you, like me, want to stand on the right side of history, and in support of companies that are pledging to do better.

It’s for this reason (IMO) that the announcement that Beautycounter is set to partner with Sephora, for a limited-time pop-up online and in-store, could not have come at a better time. This partnership will do more to further BC’s goal of getting safer products into EVERYONE’s hands, than anything they’ve done to date (again, IMO). Why, you might ask? Well, here’s the thing - network sales are great for many reasons - Beautycounter’s CEO often says that she chose this model because BC’s story of clean beauty was better told this way (than in Sephora, for instance, where sales people are busy selling 30 other brands, too). But network sales also have a downside, partially because of how segregated so many of our networks still are, even in the 21st century. As a consultant, you sell into your network of friends, family and acquaintances - many (most?) who look something like you. And you “recruit” from that same network, looking for others who might want to come get their side hustle on with you.

Sephora, on the other hand, with their 26 million beauty insiders and their gigantic share of the beauty industry, looks like no one thing, no one person. It is a rainbow of shapes and sizes and colors and beliefs. And that is, quite simply, awesome. Sephora was the first retailer to recently take the 15% pledge, dedicating at least 15% of its shelf space to Black-owned businesses. And Sephora has also, in the past couple years, made a real commitment to clean beauty, launching their Clean at Sephora initiative.

So, here’s the deal - Beautycounter will launch a limited-time pop-up online and in-store at Sephora (with a limited line-up of products), starting July 7th and running through October. Let me know if you have any questions!

Also! This month (June, if you’ve forgotten :)) I’m donating half of my commissions to Southern Poverty Law Center, an organization dedicated to “fighting hate and bigotry and to seeking justice for the most vulnerable members of our society.” I’m so close to my donation goal - can you help me reach it? It’s really a win-win here: you get some new beauty, I make a bigger donation.

To help you make that purchase, BC is still offering 10% off for new customers (just register your email).

And last but not least, have you seen the array of new products released in the last few months? There is something for everyone, whether you’re into the the newest skincare (try the Vitamin C serum); the best mineral sunscreen for your face that absorbs like a dream (try the Daily Sheer Defense); or a foundation meets skincare that will visibly “plump” (god I hate that word) your skin while you wear it (try the Skin Twin foundation).

As always, thanks for reading, for listening, for watching my embarrassing videos on Instagram, for supporting this side hustle of mine.

xox,

Ali
alisonmbrady@gmail.com
beautycounter.com/alisonschramm
@alischramm_bc